Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Promote Your Business with Free Resources

Posted on October 31, 2017 by bermanevansretail

Big retailers spend a lot of money to promote their businesses. And they use all types of offline and online media in doing so. But what about about small retailers? Many don’t even use the excellent site of the Small … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Halloween Big for Retailers

Posted on October 30, 2017 by bermanevansretail

It may not seem like it to many of us. But Americans spend a lot on Halloween shopping. Hence the comment: Halloween big for retailers. Not everyone relies on homemade costumes. Annual Mother’s Day spending is much higher at about … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | 1 Comment

Ikea: Calling Pet Lovers

Posted on October 26, 2017 by bermanevansretail

Many people like cute and humorous ads. Now Ikea is taking its furniture advertising to a higher level of cuteness. The new campaign deals with Ikea pet furniture. Yes pet furniture.   Ikea Pet Furniture. Yes Pet Furniture. As Ikea notes … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment