Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Effective In-Store Marketing

Posted on February 27, 2017 by bermanevansretail

Are you doing the best job that you can with your in-store marketing? Do you stand out from competitors (including online competitors)? Consider the tips in the infographic below from M2 on Hold.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

How the Internet Is Revolutionizing Retail – An Infographic

Posted on February 21, 2017 by bermanevansretail

Guest Post by Patrick Thuot, Vice-President of Storetraffic The Internet has made a huge impact on everyone’s life; that is not an exaggeration. Over the last number of years we can safely say that the Internet and related technology have changed … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

The Broadening Threat of Ransomware

Posted on February 15, 2017 by bermanevansretail

Retailers are now selling a rapidly growing number of connected devices — from refrigerators to smoke detectors to home security devices to robotic vacuum cleaners, and a lot more. Thus, the threat of ransomware is getting worse, as we’ve reported … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , | 1 Comment