Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

An Infographic Look at Social Media Marketing in 2015

Posted on May 5, 2015 by bermanevansretail

As Kristy Schnabel reports for It’s Virtually Done: “Social Media Exam­iner is the largest online social media mag­a­zine. At their event — Social Media Mar­ket­ing World (#SMMW15) — they promised that we would ‘rub shoul­ders with the biggest names and … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Redefining Value in Retail

Posted on May 4, 2015 by bermanevansretail

What exactly is value as provided by retailers? It can be the lowest prices, the best service for the money, unique product offerings, etc. What is clear is that retailers must provide some unique value to be competitive. According to … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , | 3 Comments

Smartphones and the In-Store Shopping Experience

Posted on May 1, 2015 by bermanevansretail

Mobile technology greatly facilitates the shopping experience for consumers, including their in-store experience. Cayan,  a payment-facilitating company, offers a helpful take on this topic through the slideshow below.

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 3 Comments