Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

FierceRetail’s Weekly Roundup

Posted on May 15, 2018 by bermanevansretail

Each week, FierceRetail presents its roundup of key retailing events.  FierceRetail is a well-rounded site with information on stores, digital, technology, and operations. In addition, it offers a resources section.  Here are four recent stories from its retail roundup: Nestle … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , | Leave a comment

Data Analytics Can Enhance Customer Experiences

Posted on May 14, 2018 by bermanevansretail

We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , | Leave a comment

Do Not Fall Prey to Scams

Posted on May 9, 2018 by bermanevansretail

As consumers, we certainly want to avoid being scammed. But, that is not always a simple task. Thus, we present several tips so you do not fall prey to scams. First, take a look at these posts about bad company … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , | Leave a comment