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Category Archives: Part 5: Managing a Retail Business
Best Buy Digs Deeper into Price Discounting
As we’ve reported before, Best Buy is in a battle for its future. As such, the chain’s decision to be more aggressive with its holiday price-matching strategy is a tricky maneuver — and it will be tough on profit margins since … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged Amazon, Best Buy, customer expectations, financial performance, online shopping, opportunity, price matching, pricing, promotion, showrooming, trends
2 Comments
McDonald’s In-Store Teamwork
McDonald’s prides itself on the customer service experience provided to its patrons. Take a look at this video clip.
Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged customer expectations, customer loyalty, customer service, employee training, experiential retailing, McDonald's, promotion, success, teamwork, video
5 Comments
Super 8 Hotels Expanding in China with Business Intelligence Support
Super 8 is a global discount-oriented hotel chain. In recent years, it has been rapidly expanding its worldwide efforts, especially in China. According to Microsoft Case Studies: “As one of the largest operators of budget hotels in the world, Super … Continue reading
