Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

A Valuable Site for Retail Startups

Posted on July 7, 2015 by bermanevansretail

The Retail Startup is a Web site operated by the popular Retail Owners Institute (an organization we have referenced several times before — see, for example, 1, 2, 3): “The Retail Owners Institute has developed this site as a kind of … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 4 Comments

Asking Customers for Support

Posted on June 29, 2015 by bermanevansretail

When things are tough, especially for small retailers, it may be time to reach out to customers in a manner so that they know the retailer is facing difficulties. When customers consider the retailer too valuable to lose, they may … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 1 Comment

Supercharging Up Multichannel Efforts

Posted on June 8, 2015 by bermanevansretail

As we know, at this point in time, millions of firms are engaged in multichannel (omnichannel) retailing. Some do it very well; others can still do better — especially with creating seamless experiences for shoppers. According to Wiser (a company that … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , | 1 Comment