Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

The Untapped Potential of Sub-Saharan Africa

Posted on July 1, 2012 by bermanevansretail

According to Euromonitor’s Countries and Consumers team, Sub-Saharan Africa is generally considered to be the least economically developed region in the world, meaning that there is overall strong potential for future growth opportunities.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , | Leave a comment

Ivry Semel, Enfatica

Posted on July 1, 2012 by bermanevansretail

Ivry Semel is the founder and CEO of Enfatica (which provides cloud solutions for retail). According to Semel: “The store is now the central point of engagement and retailers now have a lot of touch points at their disposal, whether … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment

Generating Smarter Retail Operations

Posted on July 1, 2012 by bermanevansretail

Click on the photo to learn more about how better cross-channel data integration can result in smarter retail operations.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , | Leave a comment