Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Groom Stores for the New Manscape

Posted on July 9, 2012 by bermanevansretail

Is it time for retailers to focus more on dads as customers? According to Supermarket Guru: “Dads get their due on Father’s Day — but it’s time that retailers and CPG [consumer packaged goods] brands focus smartly on the year-round … Continue reading →

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To Sell More, Focus on Existing Customers

Posted on July 6, 2012 by bermanevansretail

As Rick Reynolds says on the Harvard Business Review blog: “Strengthening your relationship with your existing customer base is one of the best ways to increase sales. Your company’s account management and operating teams play critical roles in making this … Continue reading →

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Grocery Retailing in Developing Markets

Posted on July 1, 2012 by bermanevansretail

As Euromonitor International reports: “The landscape of grocery retailing is changing with more consumers shopping at modern grocery shops as opposed to traditional stores. However, independent small grocers are still important in many smaller markets.”    

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , | Leave a comment