Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Business Analytics: Crossview, an IBM Business Partner

Posted on July 1, 2012 by bermanevansretail

Mark Fodor, CEO of Crossview, discusses how working with IBM helps the firm provide customers with insights into their data in the retail environment.    

Posted in Part 3: Targeting Customers and Gathering Information, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

Your E-Book Is Reading You

Posted on June 29, 2012 by bermanevansretail

According to a report by the Wall Street Journal: “Digital-book publishers and retailers now know more about their readers than ever before. How that’s changing the experience of reading…” Click the image to read the story. Photo by William Duke

Posted in Part 3: Targeting Customers and Gathering Information, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , | Leave a comment

Differences in the Online Shopping Behavior of Men and Women

Posted on June 25, 2012 by bermanevansretail

According to this research-based video, there is a distinction between the genders when it comes to shopping.    

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , , , | 1 Comment