Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

The Most Influential Factors Affecting Online Shopping Behavior

Posted on June 25, 2012 by bermanevansretail

Take a look at this research-based case study video.    

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , | Leave a comment

Cameras and Software That Track Our Shopping Behavior

Posted on June 25, 2012 by bermanevansretail

Go into a grocery store and cameras may be watching you. These cameras are not looking for thieves, they’re looking for shoppers! The cameras are focused on the tops of peoples’ heads (so it’s anonymous), but they don’t have to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment

Retailers Play Big Brother with Your Purchases

Posted on June 25, 2012 by bermanevansretail

How closely should retailers and other firms track our online and offline behavior? Is there a line that should not be crossed?  

Posted in Part 3: Targeting Customers and Gathering Information, Privacy and Identity Theft Issues, Video Clips (non-career) | Tagged , , , | Leave a comment