Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

John Lewis’ Fun Christmas 2017 Ad

Posted on November 21, 2017 by bermanevansretail

John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at John Lewis’ fun Christmas 2017 ad.   John Lewis’ Fun Christmas 2017 Ad … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Target, American Eagle Offer Free Shopping Day

Posted on November 20, 2017 by bermanevansretail

For retailers such as Amazon, free shipping is a year-round strategy. Free shipping lures millions of shoppers to pay $99 per year for Amazon Prime. They get free two-day shipping, sometimes even on Sundays.   Free Shopping Day To compete, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , | Leave a comment

Reasons Why Many Startups Fail

Posted on November 15, 2017 by bermanevansretail

Starting a new business is often much harder than startups realize. For many reasons why many startups fail. To the extent possible, they must be avoided. Look at three of these posts about starting a new business: Do You Have … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together | Tagged , , , , | 1 Comment