Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

Introducing the New Author of Our Retail Blog

Posted on October 1, 2018 by bermanevansretail

Please welcome Professor Chatterjee. And thank you for your support of our Retailing: From A to Z blog. Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , | Leave a comment

Handling Rideshare Drivers

Posted on September 27, 2018 by bermanevansretail

The Zebra created a guide to help those who struggle with awkward rideshare drivers. The guide breaks down the 10 most common types of rideshare driver personalities you’ll run into, from drivers who share too much to those that don’t say a word. Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Use Traditional Marketing to Boost Mobile Apps

Posted on September 20, 2018 by bermanevansretail

As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how. Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment