Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

ReDigi: A Used Digital Music Store

What do you think of this new concept for music sharing? Would you buy or sell with ReDigi? Is it ethical?

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

What Is Direct Selling?

Learn more about direct selling as a field and a career path.

Posted in Career Video Clips, Careers in Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , | Leave a comment

Fair and Square Pricing at J.C. Penney

In February 2012, J.C. Penney revamped its pricing approach — by cutting everyday prices and reducing the number of sales. To date, this approach has not lived up to the firm’s expectations. What do you think?

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment