Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

ReDigi: A Used Digital Music Store

Posted on June 15, 2012 by bermanevansretail

What do you think of this new concept for music sharing? Would you buy or sell with ReDigi? Is it ethical?

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

What Is Direct Selling?

Posted on June 15, 2012 by bermanevansretail

Learn more about direct selling as a field and a career path.

Posted in Career Video Clips, Careers in Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , | Leave a comment

Fair and Square Pricing at J.C. Penney

Posted on June 14, 2012 by bermanevansretail

In February 2012, J.C. Penney revamped its pricing approach — by cutting everyday prices and reducing the number of sales. To date, this approach has not lived up to the firm’s expectations. What do you think?

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment