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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Etsy: A Different Kind of Online Retailer
Here’s how Etsy describes itself: “Etsy is the world’s handmade marketplace. Our mission is to empower people to change the way the global economy works. We see a world in which very-very small businesses have much-much more sway in shaping the … Continue reading
Publicis in Paris: Not Your Typical Drugstore
As Rupal Parekh reports in Advertising Age, the Publicis Drugstore in Paris truly a one-of-a-kind retailer, and unlike any other drugstore any of us have ever visited. This is how Parekh describes the Publicis Drugstore: “There are few places in … Continue reading
E-Commerce in China
The E-commerce potential in China is enormous and just beginning to really take off. In a recent Nielsen China article, Joey Chan, Marco Tang, and Queenie Chu note that: “Retailers planning their Chinese E-commerce strategy have two overarching goals: expand their … Continue reading
