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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
“Have It Your Way” Versus “I’m Lovin’ It”
Retailers, especially chains, pay a lot of attention to their logos, color schemes, slogans, and other visual representations of their brands. And they are increasing their social media efforts accordingly. Check out this Burger King vs. McDonald’s infographic from HubSpot. … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, aesthetics, Burger King, competition, customer expectations, customer loyalty, infographic, logo, McDonald's, multichannel, promotion, slogan
1 Comment
An Easy Approach to SEO (Search Engine Optimization)
An important goal for ANY firm involved with the Internet and social media is to gain the best possible search engine placement (SEO). For those new to SEO, Rachel Sprung — writing for HubSpot — offers some basic tips: “While … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged competition, online shopping, opportunity, planning, search engine optimization, SEO, tips, trends
1 Comment
Are Wages on the Verge of Rising Again?
Positive performance of the Gross Domestic Product? Check. Unemployment rate still dropping? Check. Energy prices down from last year? Check. (Despite some recent price increases). So, why haven’t U.S. wages risen faster and higher than they have? Are wages finally … Continue reading
Retailing: From A to Z 