Category Archives: Online Retailing

Americans Want GDRP-Style Laws

Posted on July 10, 2018 by bermanevansretail

On May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws. As Dyfed Loesche wrote for Statista: “Anybody doing business in the digital realm should be able … Continue reading →

Posted in Global Retailing, Online Retailing, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , | Leave a comment

Macy’s Social Media Superstars

Posted on July 5, 2018 by bermanevansretail

Obviously, social media greatly affect retailers. And Macy’s social media superstars represent a key way to connect with customers. These prior posts exemplify our coverage of social media: How Social Media Can Energize In-Store Sales  Social Media Video Marketing Tips for Building … Continue reading →

Posted in Career Useful Information, Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

eBay Asking Customers What They Want

Posted on June 5, 2018 by bermanevansretail

eBay has been on a roll. And part of it is due to eBay asking customers what they want. Rather than making assumptions about shopper desires. That is vital for online retailers, too. As Tom Ryan reports for RetailWire: “eBay has … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , | Leave a comment