Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Taking a ‘Crawl, Walk, Run’ Approach to Cross-Channel Marketing

Posted on January 31, 2012 by bermanevansretail

Bronto Software provides a leading marketing platform for online and multi-channel retailers to drive revenue through email, mobile and social campaigns. Over 1,000 organizations including Party City, Etsy, Gander Mountain, Dean & Deluca, and Trek Bikes rely on Bronto to increase … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , , , , | Leave a comment

Amazon Turns Up the Heat

Posted on January 27, 2012 by bermanevansretail

Amazon is extremely aggressive — and successful. Its competitors are feeling the pressure from Amazon’s efforts. Click the image for the full story.

Posted in Online Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

Inside the Mind of the Social Customer

Posted on January 25, 2012 by bermanevansretail

Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement. Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment