Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

The Challenges of Cross-Channel Data Integration

Posted on June 14, 2012 by bermanevansretail

As research shows, consumers have high expectations about the multi-channel retailers with which they interact. For the retailers, data integration is a key to addressing consumer desires across platforms. Click the chart to learn more from eMarketer.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

DemoFlick: A Video Content Developer

Posted on June 14, 2012 by bermanevansretail

DemoFlick enables retailers to offer entertaining, clever, and informative video clips at their Web sites. Here are two examples of DemoFlick videos. This is an overview. This is a specific application.

Posted in Online Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , | Leave a comment

Cabela’s Defines Best Practices in Global Ventures

Posted on June 14, 2012 by bermanevansretail

Cabela’s is the “largest mail-order, retail, and Internet outdoor outfitter in the world.” Recently, eMarketer conducted an interview with Cabela’s Derek Fortna, who has had a large role in the firm’s success: “In his seven years with outdoor adventure retailer Cabela’s, Derek … Continue reading →

Posted in Global Retailing, Online Retailing, Part 8: Putting It All Together | Tagged , , , | Leave a comment