Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

E-Mail Popular. Complements New Media.

Posted on October 3, 2017 by bermanevansretail

Experts regularly predict E-mail marketing’s demise. Instead, our title disagrees. E-Mail Popular. Complements New Media. Let’s discuss.   Background In short, computer engineer Ray Tomlinson sent the first E-mail in 1971. During 2017, we exchange 205 BILLION E-mails each day! … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

UPS to Aid Retailers in Return Process

Posted on September 27, 2017 by bermanevansretail

Many firms not named Amazon are looking for a way to greatly improve the customer return process. Now, UPS comes to the rescue. As Andria Cheng reports for eMarketer: “In retailers’ fight against Amazon, it looks like there is a new … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , | 1 Comment

2017 E-Commerce Holiday Shopping Forecast

Posted on September 6, 2017 by bermanevansretail

E-commerce is once again expected to have good growth for the 2017 holiday shopping season — with Amazon accounting for one-third of all U.S. online holiday revenues!!! Here are a slideshow (click the image to access it!!!!) and a year-to-year … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment