“In retailers’ fight against Amazon, it looks like there is a new weapon that could help level the playing field against the online retail giant. UPS has introduced UPS Returns Manager, a free online tool that allows E-commerce retailers, especially less well-resourced small- and medium-sized merchants, to not only customize their own shipment rules, but also manage return shipments without having to integrate their own IT systems.”

“For consumers, who in the past had to go to a retailer’s Web site to print a return label or use a label retailers include in package boxes, the feature allows them to print a return shipping label directly from UPS.com’s tracking page both on desktop and mobile devices and through E-mail alerts. Consumers can also print return labels at The UPS Store locations at no additional cost.”

“Why is this relevant? Retailers want to please increasingly demanding customers. Thus, the ability to meet the expectations of consumers accustomed to straightforward returns with retailers like Amazon can potentially affect their purchase decision. It also gives retailers a better view of what’s being returned. Some retailers can cut costs by skipping the need to place pre-printed return labels in each box.”

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