Author Archives: bermanevansretail

Retail Not Bubbling As Much Today

Posted on April 25, 2017 by bermanevansretail

As we have noted several times before (for example, see 1, 2, 3), these are tough times for many retailers around the globe, not just from the United States. The new Wall Street Journal chart (below) sums things up nicely … Continue reading →

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Who’s on Top with E-Commerce?

Posted on April 24, 2017 by bermanevansretail

It’s no surprise that Amazon is the leading online U.S. retailer. But would you be surprised to learn that Amazon’s online revenues for its most recent year were greater than the next 14 U.S. retailers COMBINED (according to eMarketer)? Or … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Are You Willing to Share YOUR Data with Retailers?

Posted on April 20, 2017 by bermanevansretail

As we know, many people are reluctant to share their personal data due to concerns about identity theft, access to private information, and more. Skepticism abounds, as highlighted by these observations from eMarketer:  “U.S. consumers offer mixed reviews of retailers’ … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment