Who’s on Top with E-Commerce?

It’s no surprise that Amazon is the leading online U.S. retailer. But would you be surprised to learn that Amazon’s online revenues for its most recent year were greater than the next 14 U.S. retailers COMBINED (according to eMarketer)? Or that Apple’s most recent annual online revenues exceeded those of Walmart?
In the following chart compiled by us from eMarketer, E-commerce and store revenues are shown for the 15 leading online U.S. retailers. Highlighted in the chart are E-revenues, growth in E-revenues, E-revenues as a % of company revenues, store sales and store sales growth, and overall revenues and revenue growth for the firms’ most recent reported year.  [Note: The table shows that Amazon had more than $40 billion in B2B revenues].
Among store-based retailers in the chart, E-revenues as a % of company revenues are highest for Williams-Sonoma, Nordstrom, Macy’s, and Gap. They are lowest for Walmart, Costco, Target, and Home Depot.
Click here to see data from eMarketer on many more retailers. Click the chart for a larger version of it.
 

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , . Bookmark the permalink.

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