Author Archives: bermanevansretail

IKEA’s New Ads: Assembling Furniture Should Be Easy

Posted on August 15, 2017 by bermanevansretail

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture. As reported by … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

McDonald’s: Selling Lobster Rolls in Maine

Posted on August 14, 2017 by bermanevansretail

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Shifting Gears”. Here’s an example, as reported by Chris Snyder for Business Insider: “When you think of … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Three Shopping Center Videos

Posted on August 10, 2017 by bermanevansretail

Take a look at how three shopping locations are marketing themselves to potential retail tenants (and, sometimes, to customers).   (Videos from Business Insider)  

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment