Author Archives: bermanevansretail

Great Post-Purchase Communication Is Essential

Posted on September 7, 2017 by bermanevansretail

Post-purchase communication is a key to continued customer patronage as well as to long-term brand loyalty. Poor follow-up can be quite detrimental to customer relationships. So, how can we do better? Alexandra Sheehan, writing for Shopify, offers several observations and … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | 2 Comments

2017 E-Commerce Holiday Shopping Forecast

Posted on September 6, 2017 by bermanevansretail

E-commerce is once again expected to have good growth for the 2017 holiday shopping season — with Amazon accounting for one-third of all U.S. online holiday revenues!!! Here are a slideshow (click the image to access it!!!!) and a year-to-year … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment

How Shoppers React to Bad Social Media Comments

Posted on September 5, 2017 by bermanevansretail

What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment