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Author Archives: bermanevansretail
Advance Auto Parts Tunes Up Social Commerce with PowerReviews
Click on the image to see a slide show that demonstrates how Advance Auto Parts uses social media as part of its retailing strategy.
Posted in Online Retailing, Social Media and Retailing
Tagged Advance Auto Parts, multichannel, PowerReviews, social media, strategy, video
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Keeping Pace with the Super Consumer
According to research by ForeSee, a visitor to an E-retail site who is highly satisfied is 72 percent more likely to purchase online, 56 percent more likely to purchase offline, and 69 percent more likely to recommend the retailer. Click the image below for … Continue reading
Retail Company Mission Statements
As Barbara Farfan notes, every retailer should have “a distinct way of doing their business, which should be aligned with and defined by their respective mission statements. “ Click the icon to see the mission statements of a variety of retailers. … Continue reading
