Author Archives: bermanevansretail

Here Comes the $199 Kindle Fire

Posted on May 21, 2012 by bermanevansretail

See CNN Money’s video clip that analyzes of the costs of the initial Kindle Fire — and Amazon’s pricing strategy for it. There are a lot of trade-offs versus the iPad. Click on the photo to access the video.  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment

Social Media Checklist For Retailers

Posted on May 20, 2012 by bermanevansretail

Click the image for a nice presentation about social media from Channel Advisor.   

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Choosing Your Career

Posted on May 19, 2012 by bermanevansretail

“Where do you start when it comes to choosing your career? In all likelihood this is a not a decision that you will make just once. Research indicates that 48 percent of today’s new university graduates expect to have three or more … Continue reading →

Posted in Career Video Clips, Careers in Retailing | Tagged , , , | Leave a comment