Author Archives: bermanevansretail

JetBlue’s Innovative Customer Service Software

Posted on September 26, 2017 by bermanevansretail

JetBlue is known for its superior customer service. This helps engender customer loyalty, According to fliers’ ratings of the airline industry (as reported by the American Customer Satisfaction Index), JetBlue is the highest-rated domestic airline for customer satisfaction. To make … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | Leave a comment

iPhone Rolls On

Posted on September 25, 2017 by bermanevansretail

Yes, iPhones are a big deal, which we discussed on Evans on Marketing when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. As the following chart from Statista shows: … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | Leave a comment

Shopping Centers’ Impact

Posted on September 20, 2017 by bermanevansretail

Despite the downward trend in the overall popularity of shopping centers, they still account for a sizeable part of the U.S. economy. Their impact remains enormous — even if reduced. According to various sources — International Council of Shopping Center … Continue reading →

Posted in Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment