Author Archives: bermanevansretail

Singles’ Day Rules!!

Posted on November 10, 2017 by bermanevansretail

Singles’ Day rules!! In 2017, it will set new records.  This annual event, from China’s Alibaba, falls on November 11 each year (11.11). Singles’ Day 2017 will set new records. If you live in the U.S. (and many other places), … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

iPhone X Repair Costs Soar

Posted on November 9, 2017 by bermanevansretail

The iPhone X is one of the most anticipated new products in years. Pre-orders closed early. And production delays will cause a huge order backlog. And all of this for a product with a starting price of $999. This post … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , | Leave a comment

Award-Winning Women in Shopper Marketing

Posted on November 8, 2017 by bermanevansretail

Shopper Marketing recently announced its “Women of Excellence 2017″ award winners. The awards were made in four categories: innovation, collaboration, leadership, and rising star. Here are the 12 winners. Clink on the links for the innovation winners to see brief … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , | Leave a comment