Author Archives: bermanevansretail

Getting Great Online Customer Reviews

Posted on February 5, 2018 by bermanevansretail

For the huge number of firms using digital media, getting great online customer reviews is a must. And this post addresses that topic. These prior posts relate to today’s topic: Do Shoppers Really Believe Customer Reviews? How TripAdvisor Works Building … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

2018 Super Bowl LII Fun Facts

Posted on February 4, 2018 by bermanevansretail

In a couple of days, we will write about the impact of Super Bowl LII advertising. But as we begin Super Bowl Sunday, lets look at 2018 Super Bowl LII fun facts . 🙂 Are you ready for some football? … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

2018 Marketing Budget Free Templates

Posted on January 31, 2018 by bermanevansretail

With this post, we conclude our three-part series on the marketing budget. This topic merits the detailed coverage. First, we presented 2018 Marketing Budget Trends. Then, we covered 2018 Marketing Budget Strategies. And we conclude with our 2018 Marketing Budget … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment