Author Archives: bermanevansretail

Virtual Reality Comes to Life at Vera Bradley

Posted on February 28, 2018 by bermanevansretail

To create an outstanding customer experience, many firms want to use new high-tech tools. Thus, some now experiment with artificial intelligence. And others track shoppers online and in stores. Still other firms market voice-activated digital assistants and employ online chatbots. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | 1 Comment

How to Live in the Cloud

Posted on February 27, 2018 by bermanevansretail

With many firms now allowing employees to work off premises, we see the use of cloud software rising. Thus, how to live in the cloud takes on more importance than ever. Yet, we don’t always know about all of the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , | Leave a comment

Accenture Videos on Consumer Shopping

Posted on February 26, 2018 by bermanevansretail

Today, we present two videos from global consulting giant Accenture.   The first video deals with people’s online shopping attitudes, including the trade-offs they recognize.   The second video discusses: “Are city shoppers getting secondhand treatment?” After watching the video, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , | Leave a comment