Virtual Reality Comes to Life at Vera Bradley

To create an outstanding customer experience, many firms want to use new high-tech tools. Thus, some now experiment with artificial intelligence. And others track shoppers online and in stores. Still other firms market voice-activated digital assistants and employ online chatbots. In addition, virtual reality is gaining popularity. In this instance, we can learn a lot about Virtual Reality Comes to Life at Vera Bradley Stores.

 

What Is Virtual Reality?

Before we turn to the Vera Bradley example, let’s explain the premise of virtual reality (VR). Please note: VR is a great tool to enhance the customer experience, both online and in the store.

According to TechTarget:

Virtual reality is an artificial environment created with software. And then presented to the user in such a way that the user accepts it as reality. On a computer, virtual reality is primarily experienced by sight and sound. The simplest VR involves a 3-D image. It can be explored interactively at a PC. Usually by moving keys or the mouse. In this way, the image moves in some direction or zooms in or out. Advanced efforts involve wrap-around display screens, actual rooms augmented with wearable computers, and haptics devices that let you feel the images.”

 

Virtual Reality Comes to Life at Vera Bradley Stores — See How It Works Online

Vera Bradley designs and retails women’s handbags, luggage and travel items, fashion and home accessories, and gift items. As a multichannel retailer, it runs its own stores and a full-feature Web business. In addition, it sells through third-party retailers.

In 2017, Vera Bradley introduced virtual reality into stores. Why? According to Eric Feigenbaum, writing for vmsd:

“Due to the retailer’s limited store footprint in most sites, it decided to showcase its new collections in an unusual, attention-grabbing way. Harry Cunningham, its VP of creative services, says, ‘The ability to shop virtually essentially extends the four walls of the physical store. Thus, we can share even more products and expand on the brand experience.”

Besides visiting a Vera Bradley store, we can gain a VR experience below. Or close to a VR experience. 🙂

If you visit the VR site, this popup appears. [Note: This site is for demonstration purposes. The actual Vera Bradley AR experience only works in stores.] Click the popup to access the site. Once at the site, scroll to the + signs.

 
Virtual Reality Comes to Life at Vera Bradley Stores
 
Virtual Reality Comes to Life at Vera Bradley Stores
 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , . Bookmark the permalink.

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