Author Archives: bermanevansretail

Shopper Online-Offline Psychology

Posted on June 4, 2018 by bermanevansretail

We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Laughter Is G-R-E-A-T

Posted on May 30, 2018 by bermanevansretail

Let the glass be half full rather than half full. Be your best friend not your worst enemy. And like Peanut’s Snoopy, remember that laughter is g-r-e-a-t! Think of something funny and feel better. Be upbeat. 🙂 From GIPHY In this … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | 2 Comments

Choosing Your Best Digital Channel

Posted on May 29, 2018 by bermanevansretail

As we have noted before, digitizing the retail supply chain is essential. Today, look at choosing your best digital channel. After all, there are various options from which to select.   Choosing Your Best Digital Channel According to Rob FitzGerald, writing … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment