Monthly Archives: August 2018

Voice Assistants Have Come to In-Store Shopping

Posted on August 22, 2018 by bermanevansretail

The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes.  But some voice assistants have come to in-store shopping.   See How Voice Assistants Have Come to In-Store Shopping … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | Leave a comment

Personalizing Your E-Mail Efforts

Posted on August 21, 2018 by bermanevansretail

Despite the popularity of texting, Facebook Messenger, and other newer communication tools, E-mail remains a popular form of communicating. [For example, see E-Mail Popular. Complements New Media. and Mobile Marketing Facts.] So, let’s consider ways for personalizing your E-Mail efforts. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Interesting Facts Online Versus Offline Commerce

Posted on August 20, 2018 by bermanevansretail

As we have noted before, marketers must understand shopper online-offline psychology. In this post, we add several interesting facts online versus offline commerce.   Interesting Facts Online Versus Offline Commerce Thanks to Josh Wardini for authoring this section of today’s … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment