Voice Assistants Have Come to In-Store Shopping

The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes.  But some voice assistants have come to in-store shopping.

 

See How Voice Assistants Have Come to In-Store Shopping

As Jen King reports for eMarketer:

“Need help finding a specific item in-store? Just ask Siri for the aisle number. That’s just one of the ways 1,203 U.S. internet users said they would use their voice assistant via their mobile device while shopping in-store. This is according to a May 2018 survey by Voicebot, a media property focusing on the voice-enabled Web. It collaborates with Voysis, a voice artificial intelligence (AI) platform. “

“Nearly 21% of respondents said they would ask their voice assistant for in-store help. While 17.6% would use their voice assistant to self-checkout. And that was a common theme. Out of the five responses given, three indicated that many would turn to their voice assistant rather than a sales associate while shopping in-store.”

Voice Assistants Have Come to In-Store Shopping
 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , . Bookmark the permalink.

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