Monthly Archives: April 2017

Who’s on Top with E-Commerce?

Posted on April 24, 2017 by bermanevansretail

It’s no surprise that Amazon is the leading online U.S. retailer. But would you be surprised to learn that Amazon’s online revenues for its most recent year were greater than the next 14 U.S. retailers COMBINED (according to eMarketer)? Or … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Are You Willing to Share YOUR Data with Retailers?

Posted on April 20, 2017 by bermanevansretail

As we know, many people are reluctant to share their personal data due to concerns about identity theft, access to private information, and more. Skepticism abounds, as highlighted by these observations from eMarketer:  “U.S. consumers offer mixed reviews of retailers’ … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Doing Better at Ominchannel Retailing: Video Tips

Posted on April 19, 2017 by bermanevansretail

Check out this video and paper on omnichannel marketing from BRP and Radial: “Today’s customer is always connected and always on. Digital and mobile commerce have elevated consumer expectations of the shopping experience. She expects service anytime, anywhere, and any … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , | 1 Comment