Monthly Archives: December 2014

Owen and Haatchi: A Story for the Holidays

Posted on December 25, 2014 by bermanevansretail

This is an ESPN story about a boy and his dog. But not just any boy, and not just any dog. Together, Owen and Haatchi, with their improbable winning streak and their remarkable bond, are like nothing you have ever … Continue reading →

Posted in Video Clips (non-career) | Tagged , | Leave a comment

Happy Holidays :-)

Posted on December 24, 2014 by bermanevansretail

Happy holidays to all. And a healthy new year! As reported by HubSpot, several ad agencies have sent out interesting holiday cards this year: “It’s that time of year again. The time where agencies use all their remaining creativity and … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment

Is Sephora Living Up to Its Price Promises?

Posted on December 22, 2014 by bermanevansretail

What happens when retailers do not live up to the promises they make to customers (or seemingly do not live up to them)? The social media fallout is typically fast and furious. The global Sephora chain, owned by upscale LVMH Moët Hennessy … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment