Monthly Archives: March 2014

Ramping Up the Customer Experience

Posted on March 26, 2014 by bermanevansretail

Take a look at a recent interview that Evans on Marketing did with Rachel Levy Sarfin of OnlyIT.ca on how companies can improve the customer shopping experience. As Sarfin says: “The well-known adage of ‘the customer is always right’ is … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Reverse Logistics: How to Improve the Retail Returns Process

Posted on March 25, 2014 by bermanevansretail

Superior reverse logistics are critical to both retailers and customers. Retailers need to handle returns efficiently and effectively; and customers sometimes find onerous return policies to be deal breakers. Consider these observations from Lisa Terry, writing for Inbound Logistics: “The … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

Giving Strategic Planning a Boost

Posted on March 23, 2014 by bermanevansretail

As we know, it is crucial for retailers of all sizes and types to have strong, forward-looking strategic plans to guide their efforts. As we also know, many retailers still need to step up their strategic planning efforts. According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment