In this multichannel era, it is imperative that store-based retailers work harder on their customer personalization efforts.

As noted by Linda Lacina, writing for Entrepreneur: “The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That’s one of the main findings from research compiled by Medallion, a retail agency based in New York. The data breaks down different categories of shopper as well as tips to increase engagement and awareness.

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