The popularity of digital coupons by shoppers is still rapidly rising — and many retailers are actively hopping on board.

According to recent research from Zavers by Google and Retail TouchPoints: “As the smartphone becomes one of consumers’ preferred shopping tools, more retailers are recognizing the value of digital coupons, which can be stored and accessed directly on personal mobile devices. In fact, 64% of retailers either accept digital coupons today or plan to in the future. Among retailers currently offering digital coupons, 74% are using mobile apps, text messaging, Web sites, and/or E-mail to deliver the offers.

Take a look at this infographic and at the video on Zavers to learn more.