As we know, the digital revolution has dramatically changed the consumer’s mode of shopping. Here are some of the more interesting developments.
Retail Touchpoints states that: “Consumer use of digital tools is increasing significantly, doubling or tripling since 2010, according to Ryan Partnership. For example, as many as 64% of shoppers are accessing retailer Web sites when considering purchases, up from 28%. This infographic, from Baynote, outlines a number of tools that are impacting purchases and product trials, including shopping apps, QR codes, and retailer social media.”

