It is imperative that retailers have strong, consistent customer relationships among all of the channels (formats) in which they operate.

Bronto, a software provider that offers E-mail, mobile, and social messaging with drag-and-drop automation, and Retail TouchPoints, an online publishing network for retail executives, recently produced a white paper on how to optimize multi-channel relationships: “today’s competitive retail environment overflowing with daily deal and flash sale sites, retailers are challenged to optimize marketing initiatives across channels. To grab the attention of digitally savvy shoppers, retailers are wise to implement a cross-channel marketing strategy. Our white paper, ‘Taking a ‘Crawl, Walk, Run’ Approach to Cross-Channel Marketing,’ helps lead you in the right direction. Discover multi-channel strategies that will get shoppers to complete purchases and much more.”

Click the image to access the white paper.