Cross-channel shopping is booming. And retailers must act accordingly during the holidays.

As Jay Henderson reports for Multichannel Merchant: Although “retailers have witnessed tremendous progress when it comes to mobile marketing and adoption, there are still two main challenges to overcome: Keeping pace with the growth of channels and devices, and breaking their mobile campaigns out of silos. So how can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.”

Click the image to see Henderson’s tips.