Evolving Shopping Patterns for Electronics

According to eMarketer: “Many consumer electronics retailers and manufacturers are struggling. A new  eMarketer report, ‘Consumer Electronics: The Path to Purchase, Reinvented,’ finds that their traditional products face significant disruption from the  ascent of smartphones and tablets, both of which provide a number of the  functions that several different older devices once did. There is a bright spot, however. While the industry overall is struggling, sales of consumer electronics on the web are growing smartly.”
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This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing and tagged , , , , , , , , , , , , . Bookmark the permalink.

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