Express is a specialty apparel and accessories retail chain that mostly targets its merchandise at 20- to 30-year-old female and male shoppers. As such, the firm has been a leader in the use of social media — even offering its products for sale at Facebook.

As reported by Chief Marketer: “Express typically contacts customers by mail once per month, and by E-mail three times per week (or more, depending on the season). But social is the place they can talk to the customer each and every day. This blurs the lines of communication, as does mobile.”

Click the image to learn more about Express and social media from Chief Marketer.