Vocus provides an integrated marketing and public relations software suite that “combines social marketing, search marketing, E-mail marketing, and publicity into a comprehensive solution to help businesses attract, engage, and retain customers.”

The company has published a series of white papers that are applicable to and useful for retailers.

Click on each of the two icons shown below to access white papers that highlight 50 tips on how to better utilize social media. 

   Part 1

   Part 2