Monthly Archives: June 2012

The Container Store’s Val Richardson

Posted on June 28, 2012 by bermanevansretail

Val Richardson is a vice-president of The Container Store and a veteran of retailing. [Please note: This video is 13:30 minutes.]

Posted in Part 4: Store Location Planning, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , | Leave a comment

Multi-Channel Shoppers Spend More Per Year

Posted on June 28, 2012 by bermanevansretail

Consider these observation from eMarketer: “As traditional retailers lose customers to Amazon and other online pure plays, more merchants are coming to see store pickup programs as a powerful way to win back customers. ‘Once a shopper enters a store to … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

Two Steps to Leverage the Power of Twitter

Posted on June 26, 2012 by bermanevansretail

According  to Susan Hanshaw, CEO of Inner Architect, a digital marketing firm: “Most merchants on Twitter are using the channel like a public E-mail platform. The majority of messages are sales pitches and very little engagement with followers, which completely … Continue reading →

Posted in Social Media and Retailing | Tagged , , , | Leave a comment