Monthly Archives: June 2012

Online Shopping: The Importance of Free Shipping

Posted on June 15, 2012 by bermanevansretail

Online retailers have a major trade-off when deciding whether to offer free shipping: the number of customers attracted because of free shipping versus the costs to the companies of shipping. Those that choose to provide free shipping also have another … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | 3 Comments

10 Free Market Research Tools for Small Businesses

Posted on June 14, 2012 by bermanevansretail

At its Web site (click the image below), Social Strand Media offers a number of great resources and tips on marketing research that are especially valuable for a small firm.

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment

Fair and Square Pricing at J.C. Penney

Posted on June 14, 2012 by bermanevansretail

In February 2012, J.C. Penney revamped its pricing approach — by cutting everyday prices and reducing the number of sales. To date, this approach has not lived up to the firm’s expectations. What do you think?

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment