Monthly Archives: June 2012

The Challenges of Cross-Channel Data Integration

Posted on June 14, 2012 by bermanevansretail

As research shows, consumers have high expectations about the multi-channel retailers with which they interact. For the retailers, data integration is a key to addressing consumer desires across platforms. Click the chart to learn more from eMarketer.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

DemoFlick: A Video Content Developer

Posted on June 14, 2012 by bermanevansretail

DemoFlick enables retailers to offer entertaining, clever, and informative video clips at their Web sites. Here are two examples of DemoFlick videos. This is an overview. This is a specific application.

Posted in Online Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , | Leave a comment

Internet Privacy Takes a Hit, Again

Posted on June 14, 2012 by bermanevansretail

Google has regularly faced criticism — and sometimes, government inquiries — about its privacy and tracking strategies. Earlier this year, Google’s adherence to its own standards was called into question. As discussed by Knowledge@Wharton: “Google, according to a report in the … Continue reading →

Posted in Part 1: Overview/Planning, Privacy and Identity Theft Issues | Tagged , , , , | Leave a comment