Monthly Archives: June 2012

Slicing, Dicing, and Mincing Personal Data to Target Ads

Welcome to the new, more micro, more hidden era of data mining of consumer information. As reported by JWT Intelligence: “The amount of information consumers are making available about themselves, their habits, and their personalities online is like catnip to … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment

Privacy Management on Social Media ites

As reported by Pew Research, more social media users have stepped up efforts to protect their privacy. Click the chart for more information.

Posted in Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , | Leave a comment

10 trends for 2012 in 2 minutes

What do you think about these predicted trends from JWT Intelligence?

Posted in Part 1: Overview/Planning, Video Clips (non-career) | Tagged , , , | Leave a comment