Monthly Archives: June 2012

eBay: A King of Data-Base Management

Posted on June 17, 2012 by bermanevansretail

eBay has been a very successful and popular online retailer, in large part because of its prowess with data-base management. As reported by the W. P. Carey School of Business at Arizona State University: “Few companies generate as much data … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , | Leave a comment

Why Customer Experience Leads to Customer Satisfaction

Posted on June 17, 2012 by bermanevansretail

As Debra Ellis, founder of Wilson & Ellis Consulting, says: “Companies like Amazon, Apple, and L.L. Bean are scoring big on customer satisfaction is because they are ‘focused on creating the best experience for their customers’.” Click the icon to … Continue reading →

Posted in Part 1: Overview/Planning | Tagged , , , , , | Leave a comment

Online Merchant Fraud a Huge Concern

Posted on June 17, 2012 by bermanevansretail

Online fraud is a huge problem. As reported by Jim Tierney: “E-commerce grew 16 percent in 2011, but online merchant fraud grew 22 percent. This is an insidious worldwide problem that many online merchants know little about.” Click the icon … Continue reading →

Posted in Global Retailing, Online Retailing, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment